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Ultrasound technology to treat liver cancer: Soundsafe Care wins 2024 Startup Marathon

27.11.2024
The initiative is promoted by Area Science Park, UniCredit and Fondazione Comunica
Innovation services Press releases

A robotic device that uses ultrasound technology to treat liver cancer, one of the world’s leading causes of death, with over 900,000 cases every year. The Pisa-based startup Soundsafe Care has won first prize in the 2024 Startup Marathon. The startup competition, promoted by Area Science Park, UniCredit and Fondazione Comunica, ended on Tuesday, 26 November, with an event hosted at the UniCredit headquarters in Milan. Ten finalists were selected by a jury of entrepreneurs, investors and industry experts, from a pool of over 60 startups and innovative SMEs, enrolled in the competition by incubators, accelerators, research centres and universities all over Italy.

Awards for Startups
Operating in the artificial intelligence, innovative materials, nutraceutical, agritech, healthcare, gaming, electric mobility and medical innovation sectors, the ten startups competed for access to the UniCredit Start Lab acceleration programme. The overall winner, Soundsafe Care, is a company supported by the Navacchio Technology Hub. Using focused ultrasound, the device developed by the startup provides a non-invasive and drug-free alternative for the treatment of liver cancer, reducing complications and hospital costs. Thanks to advanced imaging and automation technology, the device improves treatment precision and reduces intervention times. Soundsafe Care also received the award for the best predominantly female startup, guaranteeing participation in the BoostHerUp internationalisation programme, promoted by Area Science Park.

In second place was another med-tech startup, Impavid from Turin, nominated for the contest by G-Factor, the Fondazione Golinelli business incubator. Impavid develops an innovative biodegradable cardiac patch to combat post-ischaemic heart failure. This biomimetic and bioresorbable patch recreates the structure of myocardial tissue, promoting cell recovery and adapting to the heart’s rhythm. Initially designed for bypass procedures, it offers a safer and less invasive solution to improve patients’ quality of life. With strong potential in the US and European markets, the product responds to the growing demand for advanced cardiology technologies.

Ranked third, the Lecce-based BeadRoots – supported by Eatable Adventures – develops a natural and biodegradable hydrogel derived from algae. This hydrogel efficiently retains and releases water to improve agricultural productivity and reduce water wastage, especially in areas affected by drought. Unlike synthetic products, the gel is eco-friendly and supports soil microorganisms without negative impacts.

The startups on the podium will have the opportunity to enjoy privileged access to the pre-selection stage for the national mission at CES in Las Vegas.

Awards for support organisations
The top three business support organisations that nominated startups for the event were also rewarded. Points were assigned based on the ranking of the startups, with a bonus for the placement of predominantly female startups. The first prize went to the Polo Tecnologico di Navacchio, followed by G-Factor in second place and Eatable Adventures in third place. All three were granted privileged access to the Executive MBA in Business Innovation created by the MIB Trieste School of Management. This same recognition was awarded individually to all 10 finalist startups.

The 2024 edition also introduced the Open Innovation B2B competition, which challenged startups and innovative SMEs to respond to specific innovation needs indicated by corporate partners of the initiative.

“We are very pleased with this fifth edition of Startup Marathon”, said Roberto Pillon, head of the Business Generation Office at Area Science Park. “The startups selected for the finals operate in very diverse sectors, showing how innovation is a cross-cutting element in every market and how initiatives like this can support its development. Today, the transformative capabilities of technology, with the even greater potential of the deep-tech sector, have an enormous impact on every industry: a scenario that can be expressed in full through close collaboration between producers of innovation and businesses capable of leveraging it.”

Renzo Chervatin, head of Territorial Development for UniCredit North Est, stated: “There are many reasons to feel satisfied with the 2024 edition of Startup Marathon, particularly the creation of a virtuous ecosystem made up of corporate companies, investors and numerous accelerators and incubators at the national level. As UniCredit, we have made available the know-how gained in over a decade as pioneers and leaders supporting the world of Italian startups, with the intent of reaffirming, in practice, our commitment to work alongside those who want to invest in innovation, by proposing growth opportunities to businesses and jobs to young people.”

Gianni Potti, President of Fondazione Comunica and founder of DIGITALmeet, added: “This is a brilliant demonstration of digital literacy, one of the biggest challenges for the country. In addition to this, there are also innovation and entrepreneurial skills, requirements that the Jury used for the 2024 edition of Startup Marathon: as of September, there were 16,500 innovative startups in Italy; at the same time, there were nearly 200 thousand in Europe, concentrated in the technology, sustainability, digital health and artificial intelligence sectors. Startups are a fundamental driving force for the future, thanks to their ability to innovate, adapt and transform entire sectors.”

“This is yet another demonstration of an idea that turned out to be spot on”, commented Antonio Bassi and Maurizio Caradonna, founders of Startup Marathon, “The Startup Marathon final, attended by a high-profile audience, showcased entrepreneurial ventures with great opportunities for development and teams with high-level skills and technological knowledge, supported by organisations that aim to create high-potential businesses throughout the nation. We are proud to have contributed, even in a small way, to encouraging the growth of this innovation ecosystem”.

 Startup Marathon was founded in 2020 and, over the years, it has selected and rewarded innovative companies operating in sectors such as artificial intelligence, diagnostics, IoT and sustainability. Winners of past editions include Katakem, a spin-off of the University of Catanzaro, that accelerates the development of new molecules, CAEmate, a company that has developed software for the predictive maintenance of infrastructures, Aisent, which provides services based on AI, machine learning and computer vision, and M2Test, a spin-off of the University of Trieste that has created an innovative method for diagnosing osteoporosis.

Partners
In addition to the three promoters, several partners support Startup Marathon, including Angel For Women, ASAC, Avvio Capital, Bando Easy, Camst Group, Carel, Chiesi, CRCLEX, DBA Group, Eatable Adventures, ELIS Innovation Hub, Eurotherm, Fastweb, FITT, Galdi, Giordano Controls, HiRef, Italian Angels for Growth, Italian Business Angels Network, LIFTT, Manni Group, Master Builders Solutions, Mastercard, Maxfone, MIB Trieste School of Management, MITO Tech Ventures, One Factory, San Marco Group, Star Tech Ventures, Step, Unicorn Trainers Club, Venture Factory and WDA.

 

The Finalist Startups and their Supporting Organisations

 

Startup Marathon is a competition for innovative businesses, open to startups, innovative SMEs and university spin-offs nominated by business incubators and accelerators. Promoted by Area Science Park, UniCredit and Fondazione Comunica, it has been selecting the most significant innovative Italian companies since 2020, accelerating their go-to-market journey.

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