Area Science Park at CES Las Vegas 2025

Area Science Park will once again participate in organising the national mission that will take the best Italian tech startups to CES in Las Vegas, the world’s most important tech fair, scheduled from 7 to 10 January 2025. The national research institution will collaborate with ICE – the Italian Trade Agency for the promotion abroad and internationalisation of Italian companies – to assist the 48 startups in the Italian Pavilion, set up inside the Eureka Park, the CES area dedicated to emerging innovations.

Since 2018, Area Science Park has been supporting this mission, which offers startups a tangible opportunity to engage with the global market and with potential research and industrial partners. It is a stage that allows companies to validate their solutions directly in the field, interacting with key operators and investors.

This year, Area Science Park has once again organised the Startup Academy, a series of training and capacity-building sessions with experts from the world of innovation, aimed at preparing the startups to get the most out of their experience at CES: from organising the event and the best ways to interact with potential research and industrial partners, investors and the press to contractual and legal aspects, media relations management and pitching techniques.

This activity is part of the deep tech innovation development initiatives, favouring strategic sectors such as life sciences, materials science, advanced digital technologies and green energy supply chains, to support business generation and promote the socioeconomic development of the national territory by connecting research and business.

During CES, Area Science Park will also play a key role in the lineup of events, workshops and conferences taking place in the Arena of the Italian Pavilion, where numerous international stakeholders from the technology sector will be speaking.

Participation in CES is part of Area Science Park’s strategy to support the growth of Italian tech companies. Among the most recent initiatives was the fifth edition of the Startup Marathon, held in collaboration with UniCredit and Fondazione Comunica, which ended with the final event on 26 November in Milan, demonstrating the institution’s commitment to creating connections between startups, research, industry and investors, while stimulating open innovation within the economic fabric and the development of small innovative businesses.